About The Company
The brand name Dorothea stems from a Greek word which means ‘Gift of God’. The USP of Dorothea is that it is sustainable and artisanal in nature.
Anita, the founder of Dorothea believes that the hesitation of most people to pursue women-centric businesses has been advantageous for women entrepreneurs like her. Tea and Coffee have been legacy trading businesses which were run by men for generations. But now, times are changing, women are taking the steps to look beyond the traditional at-home businesses, personal interests, and fears related to a lack of time and resources to consider running one or more business . With the help her brand Dorothea, Anita has set out to create a brand that would celebrate the Food & Beverage heritage of India, allowing all of us to a take a pause from the fast-paced life that we are all are living today.
Building a business is hard. There is no magic shortcut to building a good business. It doesn’t matter when or where the journey begins, you can start from anywhere as we did in this male-dominated industry. Dorothea brings to you the finest Food & Beverage products from across India to consumers around the globe.
The venture is based on the aphorism of – “The desire to build something bold and take the risks that are inevitable to come. There will be ups and downs, but if we follow the path there will be remarkable accomplishments! We must have the determination to stick to our goal.”
Mrs. Anita Jha (CEO)
Having spent major part of her life in farms and plantations, she is very passionate about Food and Beverages and desires to return back to the society. She wants to do it by optimising resources of time, knowledge and skills learnt in the modern world, along with development which will further expand the agricultural activities in the times to come.
Her philosophy in life is “I believe that my roots play an important role in mypassion to become more involved in the agriculture industry. The major reason I am intrigued by agriculture is because I understand the important role it plays in our world.” “Food for all”.
What makes Anita’s Dorothea journey truly spectacular is that she has always followed and listened to her heart, ensuring that the community she works with and for, gets benefitted as much as her.
Services
Food and Beverages
Everything humans eat or drink is grown, raised or processed in some or the other way. We get food from the environment, and the naturally occurring nutrients present in the food are metabolized by an organism to sustain, grow, and repair themselves. Food is that one basic thing that humans need in order to survive. Food can also influence the way people eat and their religious practices. Food and culture define one another and hence food preparation and consumption are bound to the beliefs, practices, and laws of nations and cultures. According to Dorothea, food is more than a means to stave off hunger; it is an aesthetic experience which appeals to the senses.
Our Goal
“Nothing is as complicated as we think it is, and we are much better than we think we are.” This confidence and passion for agriculture and food is the fuel for “making choices that promote healthy lives on the planet”.
Vision
Our vision is to turn every interaction into a genuine and hospitable experience for our customers by enabling them to make choices for quality products and promote a healthy lifestyle. Cordiality at work brings people together for meaningful and joyful moments through their passion, drive and creativity.